Stewart-Haas Racing and Aspen Dental expanded their partnership on Tuesday, with the dental company becoming the lead sponsor for Danica Patrick in theMonster Energy NASCAR Cup Series. Aspen Dental will debut on the No. 10 Ford Fusion for the season-opening Daytona 500 on Feb. 26 and will be the primary sponsor for a double-digit slate of races, the team announced Tuesday.
Aspen Dental has had a relationship with SHR since 2012, and Patrick has been aligned with the brand since 2014. Notably Patrick’s car featured an Aspen Dental paint scheme in 2015 at Chicagoland Speedway in which the names of 2,200 veterans adorned it as part of the Healthy Mouth Movement, an initiative that has contributed $7.5 million in donated dentistry for veterans